Other Current / Recent Clients and Projects

Tourism Marketing, Leisure Travel, Recreational Development and Communications

Simon Holt Marketing Services provides marketing, public relations, design, advertising, leaflets, booklets, brochures and exhibition services.

We specialise in Recreational and Tourism Development, Marketing Strategy Projects, Feasibility Studies, Countryside Access, Public Transport, Cycle Tourism, Walking Trails, Marketing Audits and Promotional Campaigns.

We would be delighted to be invited to quote for your organisation's marketing projects. Email your contact details and we will reply as soon as possible... info@simonholtmarketing.com

Other recent and current clients include:

Apollo Canal Cruises Limited, Shipley, West Yorkshire

Design and production of Promotional leaflets and displayed information.

 

Countryside Commission
A major market research study "The Market for Recreational Cycling in the Countryside".

 

Countryside Council for Wales
Design of new Threshold Signs for AONBs using Wye Valley AONB as the test area.

 

Environment Agency (and partner organisations)
Development of a marketing and promotional strategy for the "Severn Way" footpath, including economic appraisal and production of promotional material.

 

Herefordshire Council
Development of a new walking trail between Ludlow and Kington; 'The Mortimer Trail'. Evaluation of the tourism potential in the area between Ludlow and Kington, including evaluation of existing visitor attractions. Also for Herefordshire Council and Partner Organisations: Development of new corporate identity for the "South Herefordshire Countryside Action Partnership".

 

Key People Appointments
Recruitment advertising, design and production of stationery etc.

 

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Marches Woodland Initiative

Simon Holt Marketing Services produced the Woodland Services Directory for the 'Marches Woodland Initiative' based near Ludlow in Shropshire. Its a 60pp A5 landscape booklet containing details of services for woodland owners, managers and woodland based industries.

North Wales Tourism
Research project / report 'Cycle Wales' (development of cycle holiday packages in Wales). This included liaison with providers of cycle hire and holidays and estimates of potential demand etc.

 

Orbit Developments
Design and printing of sales brochures.

 

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Peak District National Park
Design, production and distribution of Coach Drivers Handbook.

 

 Coach Drivers Handbook

Over 22 million visitors each year makes the Peak District the world's second most visited National Park, beaten only by Mount Fuji in Japan. Visitor pressures on the southern end of the Pennines are thus immense, and the National Park Joint Planning Board has long been renowned for it's innovative schemes to alleviate such pressures.

 

A new approach was aimed at encouraging coach operators, both from the surrounding conurbations of Manchester, the Potteries, South and West Yorkshire and from further afield, to market scenic tours of the Peak. The long term aims are to further reduce the use of private cars for day trips to the National Park, to alleviate problems aggravated by the use of coaches on unsuitable roads and to ensure that visitors using the tours experience the very best aspects of the National Park.

 

Simon Holt Marketing Services was contracted to research and produce a guide for coach operators which would combine details of recommended routes in the National Park with information about "coach-friendly" visitor attractions, refreshment stops, scenic drives and points of historic and cultural interest. By careful selection of routes and close liaison with tourism, traffic management and highways staff, the objectives set by the Joint Planning Board are being met.

 

The resulting 'Coach Drivers Handbook for the Peak National Park' was designed to be user-friendly and flexible enough for the tours to be joined at many points of access to the National Park. It was also designed to complement existing publications, compiled by tourism staff working in the various local authorities which include parts of the Peak. It can also be used in both general marketing campaigns and in special marketing promotions encouraging the sustainable use of this cherished area of Britain.

Somerset County Council

Market Research Study evaluating the European Market potential "Cycle Tourism" and developing a programme for the implementation of a cycling route network - "Pedal the Levels". This included linking villages and attractions with themed routes/packages such as Cider, Vineyard and Willow routes.

 

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Transport Marketing Limited / SHMS (Joint Production)

Glan Clwyd Hospital/St Asaph Business Park Bus Services Booklet

In a project for Transport Marketing Limited, SHMS designed a booklet to promote the bus network serving Glan Clwyd Hospital and St Asaph Business Park in Denbighshire. It was designed specifically to encourage staff to use public transport for commuting to work and promoted the new special fares on offer. The 20 page third A4 booklet includes timetables and maps and has information in both Welsh and English. It is published by a partnership between Arriva Cymru (the local bus operator), Denbighshire County Council and Conwy & Denbighshire NHS Trust.

To view this publication (.PDF format) click here

You need 'Adobe Acrobat Reader' to view PDF files. If you haven't got Adobe Acrobat Reader on your computer you can download it free of charge. Go to our Sample Publications page and click on the Adobe Acrobat logo.

 

We would be delighted to be invited to quote for your organisation's marketing projects. Email your contact details and we will reply as soon as possible... info@simonholtmarketing.com