Other Projects (Archive)

Tourism Marketing, Leisure Travel, Recreational Development and Communications

Simon Holt Marketing Services provides marketing, public relations, design, advertising, leaflets, booklets, brochures and exhibition services.

We specialise in Recreational and Tourism Development, Marketing Strategy Projects, Feasibility Studies, Countryside Access, Public Transport, Cycle Tourism, Walking Trails, Marketing Audits and Promotional Campaigns.

Here are some examples of other projects we have undertaken in the past...

SUSTRANS
Interpretation / information panel for Peregrine Path

An interpretation panel has been produced for the Peregrine Path (a cycle and walking route from Monmouth to Symonds Yat). The A0 size display (designed by SHMS) has been erected at Hadnock Halt where the path follows part of the route of the disused Ross and Monmouth Railway. The project was commissioned by SUSTRANS.

To view this display (in .PDF Format) click here.

You may need 'Adobe Reader' to view PDF files. If you haven't got Adobe Reader on your computer you can download it free of charge. Go to our Sample Publications page and click on the Adobe Reader logo.

We have been involved in the preparation of a whole series of walks maps for Central Powys (Powys County Council - Tourism) and for Llani Limited in Llanidloes, Powys. Maps are included in the Leaping Stiles web site (www.leapingstiles.co.uk) and also on Llanidloes Town's web site (www.llanidloes.com). In addition, we have also produced maps for the 'Powys on horse back' project - see the web site www.exploremidwales.gov.uk

Simon Holt Marketing Services was invited to design and produce this new leaflet for the Lancashire Business School - 'Exercise on the X41'. Healthy living is about having a good diet and getting the right amount of physical exercise in your life - easier said than done! This guide aims to help you to make good use of your travel time and take positive steps to healthy living. It suggests that you should "...make exercising on the X41 part of your everyday bus travel to improve your posture, flexibility and overall health. The exercises are easy, fun to do and discreet!"

This is a HefCe-funded Urban Regeneration project managed by the University of Central Lancashire, in partnership with the University of Salford, Lancashire County Council and Transdev Lancashire United.

These exercises have been adapted from 'The Official Body Control Pilates Manual' by Lynne Robinson, Helge Fisher, Jacqueline Knox and Gordon Thompson, published by MacMillan.

To download/view this leaflet (in .PDF Format) click here.

Other past clients include:

Apollo Canal Cruises Limited, Shipley, West Yorkshire

Design and production of Promotional leaflets and displayed information.

 

Countryside Commission
A major market research study "The Market for Recreational Cycling in the Countryside".

 

Countryside Council for Wales
Design of new Threshold Signs for AONBs using Wye Valley AONB as the test area.

 

Environment Agency (and partner organisations)
Development of a marketing and promotional strategy for the "Severn Way" footpath, including economic appraisal and production of promotional material.

 

Herefordshire Council
Development of a new walking trail between Ludlow and Kington; 'The Mortimer Trail'. Evaluation of the tourism potential in the area between Ludlow and Kington, including evaluation of existing visitor attractions. Also for Herefordshire Council and Partner Organisations: Development of new corporate identity for the "South Herefordshire Countryside Action Partnership".

 

Key People Appointments
Recruitment advertising, design and production of stationery etc.

 

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Marches Woodland Initiative

Simon Holt Marketing Services produced the Woodland Services Directory for the 'Marches Woodland Initiative' based near Ludlow in Shropshire. Its a 60pp A5 landscape booklet containing details of services for woodland owners, managers and woodland based industries.

North Wales Tourism
Research project / report 'Cycle Wales' (development of cycle holiday packages in Wales). This included liaison with providers of cycle hire and holidays and estimates of potential demand etc.

 

Orbit Developments
Design and printing of sales brochures.

 

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Peak District National Park
Design, production and distribution of Coach Drivers Handbook.

 

 Coach Drivers Handbook

Over 22 million visitors each year makes the Peak District the world's second most visited National Park, beaten only by Mount Fuji in Japan. Visitor pressures on the southern end of the Pennines are thus immense, and the National Park Joint Planning Board has long been renowned for it's innovative schemes to alleviate such pressures.

 

A new approach was aimed at encouraging coach operators, both from the surrounding conurbations of Manchester, the Potteries, South and West Yorkshire and from further afield, to market scenic tours of the Peak. The long term aims are to further reduce the use of private cars for day trips to the National Park, to alleviate problems aggravated by the use of coaches on unsuitable roads and to ensure that visitors using the tours experience the very best aspects of the National Park.

 

Simon Holt Marketing Services was contracted to research and produce a guide for coach operators which would combine details of recommended routes in the National Park with information about "coach-friendly" visitor attractions, refreshment stops, scenic drives and points of historic and cultural interest. By careful selection of routes and close liaison with tourism, traffic management and highways staff, the objectives set by the Joint Planning Board are being met.

 

The resulting 'Coach Drivers Handbook for the Peak National Park' was designed to be user-friendly and flexible enough for the tours to be joined at many points of access to the National Park. It was also designed to complement existing publications, compiled by tourism staff working in the various local authorities which include parts of the Peak. It can also be used in both general marketing campaigns and in special marketing promotions encouraging the sustainable use of this cherished area of Britain.

Somerset County Council

Market Research Study evaluating the European Market potential "Cycle Tourism" and developing a programme for the implementation of a cycling route network - "Pedal the Levels". This included linking villages and attractions with themed routes/packages such as Cider, Vineyard and Willow routes.

 

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Transport Marketing Limited / SHMS (Joint Production)

Glan Clwyd Hospital/St Asaph Business Park Bus Services Booklet

In a project for Transport Marketing Limited, SHMS designed a booklet to promote the bus network serving Glan Clwyd Hospital and St Asaph Business Park in Denbighshire. It was designed specifically to encourage staff to use public transport for commuting to work and promoted the new special fares on offer. The 20 page third A4 booklet includes timetables and maps and has information in both Welsh and English. It is published by a partnership between Arriva Cymru (the local bus operator), Denbighshire County Council and Conwy & Denbighshire NHS Trust.

To view this publication (.PDF format) click here

You need 'Adobe Reader' to view PDF files. If you haven't got Adobe Reader on your computer you can download it free of charge. Go to our Sample Publications page and click on the Adobe Acrobat logo.