Herefordshire Council backs new scheme to promote buses and businesses
A new leaflet has been produced with the support of Rail for Herefordshire (Save our Buses) called The Hoarwithy Bus which promotes the use of route 37 as a scenic ride to Ross-on-Wye via Little Dewchurch, Hoarwithy and Pict’s Cross.
Photo (above): Thumbs up from walkers who arrived at the Harp Inn at Hoarwithy on the bus with, left to right in front of the bus: Cllr Adrian Blackshaw, cabinet member for highways and transportation, landlord Adrian Shaw and local councillor Russell B. Hamilton. (Herefordshire Council - March 2012)
Aimed at encouraging more visitors to the area, the leaflet also includes routes for two walks, one from Little Dewchurch to Peterstow, and the second, shorter walk, from Harewood End to Pengethley
as well as details of local businesses where walkers can get refreshments en route.
Councillor Russell B. Hamilton, ward member for Pontrilas, said:
“Rural communities are being hit hardest by the current economic climate and the idea behind this leaflet is to encourage more people to come and enjoy the beauty of this part of the county.
While we have been successful in securing this route until now we really need more people to use it to ensure its long term viability. This is especially important given that this route is one that will be subject to review as part of the Council's normal contractual arrangements later in the year.
I hope walkers and tourists who are looking for a great day out will be attracted to the area. This, coupled with its use by more members of local communities served by the bus, will help to demonstrate just how important itis.
Visitors who come on this scenic route by bus from Hereford or Ross-on-Wye will not only enjoy the beautiful countryside but can make a day of it and support local businesses such as pubs and restaurants. We also have some fantastic and unique churches that are well worth visiting.
I’m urging county residents to play their part to help keep their rural bus services alive because we all know that, given the severe financial pressures on council budgets, we cannot keep services running unless they are used. We need to ensure these services are sustainable into the future as they provide a vital lifeline for many of our rural communities.
I’m hoping similar leaflets can be produced in other rural areas to provide a further boost for tourism and businesses in the county.”
Last year Cllr Hamilton was behind a leaflet promoting the 412: 'The Garway Bus' - click here to see entry below.
To promote the new Hoarwithy Bus, Councillor Hamilton, Les Lumsdon and a group of Rail for Herefordshire (Save our Buses) and Ramblers Association members walked both of the routes, with a late morning refreshment stop at the New Harp Inn at Hoarwithy.
Landlord of the Harp Inn, Adrian Shaw, said:
“I’m keen to back this initiative as it supports rural businesses which are currently under pressure in the current economic climate. Not only does it support rural businesses, but it also supports tourism and health.”
For further information about buses in Herefordshire log onto www.herefordbus.info
Simon Holt Marketing Services is delihghted to report that they have just been asked to research, design and produce another new leaflet for the series.
For details of other publications produced by Simon Holt Marketing Services for Herefordhire Council - click here.
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